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Toyota acknowledges the critical role solar power will play in our upcoming years. As a cleaner choice over the fossil fuels that energized the past century, solar power is key to protecting our environment. To respect this groundbreaking and sustainable energy solution, Toyota has introduced the Vivid Solar Sculptural Display, currently welcoming guests at its Michigan Research & Development site.
With the rise of electric vehicles, automakers are delivering smarter innovations for both the cars and their charging hardware. Toyota and Lexus have announced a partnership with Treehouse—a specialized software system—to make EV and hybrid charging installations more convenient than ever.
Toyota has released a captivating new brand film titled "Tea Time" to celebrate the Corolla Cross Hybrid. This project features King Bach, whose longstanding relationship with the brand has resulted in several high-impact creative works. The film provides an entertaining look at the hybrid SUV's personality through a comedic lens.
The 2025 espnW: Women + Sports Summit in Ojai, CA, was a memorable and inspiring event for women athletes as well as for Toyota. Marking the 10th anniversary of the Toyota Everyday Heroes program, the company celebrated girls and women who are making a meaningful impact in sports. Each honoree received a $15,000 award in recognition of their contributions.
Hybrid vehicles are now a familiar part of everyday driving in the U.S., but when the Toyota Prius was introduced 25 years ago, it was a groundbreaking idea. The Prius paved the way for a more fuel-efficient future, and the upcoming 2026 model pays tribute to the impact it has had over the years.
Toyota Safety Sense was created because Toyota placed safety at the heart of its mission long before developing one of the world’s most respected driver-assist technologies. The company operates a dedicated division focused on advancing safety innovations. In 2011, Toyota launched its Collaborative Safety Research Center (CSRC) to further its commitment to mobility safety.
EVgo Inc. has partnered with Toyota to launch new fast-charging stations in Baldwin Park and Sacramento, California. These stations are part of Toyota's "Empact" initiative, which aims to improve EV charging access in underserved communities. Each location features high-powered 350kW chargers and is designed to offer both affordability and convenience. Positioned near popular destinations like grocery stores, restaurants, and shopping centers, the stations can serve up to eight vehicles at once.
The 2025 Toyota Corolla Cross is the ideal companion for your daily routine, offering a perfect balance of comfort, utility, and impressive efficiency. With exciting new color options, the latest model is more enticing than ever.
In recent years, the Toyota RAV4 Prime has established itself as one of the most attractive plug-in hybrid SUVs available. Renowned for its powerful performance and premium features, it remains a top choice. For 2025, Toyota has rebranded this model as the RAV4 Plug-In Hybrid.
This summer, Toyota announced its investment in the EV charging network IONNA to support the development of a high-powered charging infrastructure for battery electric vehicles across North America. Toyota joins six other automakers in backing IONNA, aiming to increase the accessibility of charging stations for EV owners.