Image: Electrified Trailblazer: The Toyota Prius Marks 25 Years in the U.S. Ā 
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Hybrid vehicles are now a familiar part of everyday driving in the U.S., but when the Toyota Prius was introduced 25 years ago, it was a groundbreaking idea. The Prius paved the way for a more fuel-efficient future, and the upcoming 2026 model pays tribute to the impact it has had over the years.

A True Electrified Trailblazer: The Toyota Prius

When hybrid sedans first arrived on the scene, many viewed them as a passing trend. Toyota helped change that perception with the launch of the original Prius. Debuting in North America in 2000, the Prius gave drivers a practical, eco-conscious alternative to traditional vehicles—without compromising on style or function.

Now, the 2026 Prius continues that legacy with a modern update. Offered in LE, XLE, Nightshade, and Limited trims, it’s powered by Toyota’s advanced fifth-generation Hybrid System. Drivers can expect up to 196 net-combined horsepower, with the option of electronic on-demand all-wheel drive. A front-wheel drive version is also available with 195 net-combined horsepower.

But performance isn’t the only story. The new Prius also includes an electronically controlled braking system and a simple-to-use EV mode, helping drivers get the most out of every trip while staying efficient. And even with its focus on sustainability, the Prius still delivers a fun and responsive driving experience.

Inside, the technology is just as forward-thinking. The standard 8-inch touchscreen can be upgraded to a 12.3-inch Toyota Audio Multimedia display. There’s also an available JBL sound system that adds rich, clear audio to your drives. These modern touches make the 2026 Prius a smart and well-rounded choice for today's drivers.

We invite you to visit our dealership to see the new Prius up close. Take it for a test drive and experience why the 2026 model stands out as something special.

Learn More About the New Toyota Prius

Interested in the 2026 Toyota Prius? Get in touch with us today to learn more and find the model that’s right for you.