The J.D. Power Dealer of Excellence ProgramSM reflects the commitment and dedication of select retailers to provide their customers with a purchase experience that meets today's consumer expectations. 

Not all dealerships can qualify. Those that do must pass a three-step process:

First, J.D. Power uses feedback from more than 25,000 consumers like you to limit the percentage of eligible dealerships by brand. In other words, we consider proportionally more dealerships from top-performing brands for Dealer of Excellence.

Second, interested dealerships must rank among their brand's top performers in key customer satisfaction areas consistent with measurements found in J.D. Power's Sales Satisfaction Index (SSI) StudySM.

Finally, qualifying dealers must pass a dealership audit and show they meet or exceed J.D. Power sales best practices. Those best practices include, but are not limited to:

  • Listing vehicle inventory and pricing on the dealership website

  • Negotiating in an efficient and transparent manner

  • Offering a fair trade-in value

  • Presenting a clear and easy-to-understand F&I product menu

When you choose to visit a J.D. Power Dealer of Excellence you can be confident the sales team will be just as committed to providing an exceptional customer experience as they are to selling a vehicle.


J.D. Power 2019 Dealer of Excellence Program recognition is based on achievement of high scores from automotive manufacturer customer research and completion of an in-dealership best practices verification visit. For more information, visit jdpower.com/DOE